STP Analysis

Segmentation


  • Demographics:

    Children, youth, women, and lowincome families in rural areas.

  • Psychographics:

    People who value education and community welfare.

  • Behavioral:

    Focus on donors interested in CSR and beneficiaries seeking free or subsidized education.

Targeting


  • Primary:

    Underserved rural communities with limited access to education.

  • Secondary:

    Corporations and individual donors focused on social impact.

  • Tertiary:

    Local governments and educational institutions for partnerships.


Positioning


  • Amin Educational Welfare Trust provides affordable, high-quality education and vocational training, empowering disadvantaged communities for sustainable growth and self-reliance





Go-To Market Strategy

Impact Measurement and Reporting: Description: Implement systems to monitor and evaluate the effectiveness of programs, ensuring transparency and accountability

Community Engagement: Description: Build strong relationships with local communities to understand their educational needs and tailor programs effectively.

Partnership Development: Description: Collaborate with educational institutions, NGOs, and corporate entities to leverage resources and expertise.

Digital Outreach: Description: Utilize digital platforms to increase visibility, disseminate information, and engage with a wider audience.

Volunteer Mobilization: Description: Recruit and train volunteers to expand the organization's capacity and bring diverse skills to programs.

Corporate Partnerships: Generate revenue through corporate social responsibility partnerships, where businesses fund specific programs or projects aligned with their goals.

Donations and Grants: Primary revenue comes from individual donations, corporate sponsorships, and grants from government or philanthropic organizations

Educational Program Fee: Charge minimal fees for specialized educational and vocational training programs for individuals who can afford to pay.



Aim To Scale Up


Short-term Goals
(1-2 Years)


Expand Community Outreach:

Conduct local campaigns and events to increase awareness.

Enhance Program Quality:

Recruit qualified staff and introduce improved curriculum.

Strengthen Fundraising:

Execute focused fundraising campaigns to secure short-term financial supports




Mid-term Goals
(3-5 Years)


Geographical Expansion:

Expand operations to new regions and neighboring states.

Partnership Development:

Collaborate with educational institutions for scholarships and vocational programs.

Sustainable Revenue Streams:

Launch self-sustaining projects such as paid educational services and social enterprises.



Long-term Goals
(5+ Years)


National Presence:

Establish the organization as a leading NGO across multiple states in India.

Influence Policy Change:

Engage in policy advocacy for systemic changes in education and vocational training.

International Collaborations:

Forge partnerships with global organizations to scale programs and attract international donors

Connect With Us

CONCLUSION

Connect With Us Amin Educational Welfare Trust is committed to transforming underserved communities by providing accessible education, skill development, and empowerment for sustainable growth.


+91 98012 87134


info@amineducationalwelfaretrust.org
amineducationalwelfaretrust@gmail.com

www.amineducationalwelfaretrust.org

H. No. A-3, Moghlani Bagh Colony,Behind Ansar Market, P.S. Sultanganj,P.O. Mahendru,Distt. Patna

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